Volkswagen Automobile Company is a German automaker founded in 1937 by the German Labour Front, known for the iconic “Beetle” and headquartered in Wolfsburg. It is the flagship marque of the Volkswagen Group, the largest automaker by worldwide sales in 2016 and 2017. The group’s biggest market is in China, which delivers 40% of its sales and profits.
Volkswagen was established in 1937 by the German Labor Front (Deutsche Arbeitsfront) in Berlin. In the early 1930s cars were a luxury: most Germans could afford nothing more elaborate than a motorcycle. Only one German out of 50 owned a car. Seeking a potential new market, some car makers began independent “people’s car” projects – the Mercedes 170H, Adler AutoBahn, Steyr 55, and Hanomag 1.3L, among others.
Volkswagen Automobile Company Founder
Volkswagen Automobile Company was founded in 1937, by the government of Germany–then under the control of Adolf Hitler of the National Socialist (Nazi) Party–forms a new state-owned automobile company, then known as Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH. Later that year, it was renamed simply Volkswagenwerk, or “The People’s Car Company.”
Originally operated by the German Labor Front, a Nazi organization, Volkswagen was headquartered in Wolfsburg, Germany. In addition to his ambitious campaign to build a network of autobahns and limited access highways across Germany, Hitler’s pet project was the development and mass production of an affordable yet still speedy vehicle that could sell for less than 1,000 Reich marks (about $140 at the time).
Volkswagen First Hybrid Electric Vehicles
Volkswagen and Sanyo have teamed up to develop a battery system for hybrid cars. The head of Volkswagen Company Martin Winterkorn has confirmed the company plans to build compact hybrid electric vehicles. He has stated “There will definitely be compact hybrid models, such as Polo and Golf, and without any great delay”, with gasoline and diesel power. For example, Golf is the ideal model to go hybrid as the Golf 1.4 TSI was recently awarded the “Auto Environment Certificate” by the Oko-Trend Institute for Environmental Research, and was considered as one of the most environmentally friendly vehicles of 2007. Also underway at Volkswagen’s Braunschweig R&D facilities in Northern Germany is a hybrid version of the next-generation Touareg.
Volkswagen Automobile Company Global Ranking
Volkswagen is a brand of the Volkswagen Group, one of the world’s leading automobile manufacturers and the largest car maker in Europe. In 2019, they became the second largest automobile company worldwide behind the Toyota which is the world number one Automobile manufacturer. The margin between Volkswagen and Toyota is very small in which with the new Volkswagen innovations, with no doubt in the nearest future they will come to the top. With the recent innovation and creativity coming in from the company’s experts, the road to the top is shorter than expected.
Logo And Branding
The new Volkswagen logo with its flat two-dimensional design is clearer and has been reduced to its essential elements. The brand design and the logo aim for high flexibility and are intended for digital applications. The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns. The changeover to the new brand design is due to be completed by mid-2020.
“The new brand design marks the start of the new era for Volkswagen,” says Jürgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales. “By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world.”
In November 2009, Volkswagen announced it has hired Karl-Thomas Neumann as its group chief officer for electric traction. VW’s Chief of research, Jürgen Leohold, said in 2010 the company has concluded hydrogen fuel-cell cars are not a viable option.
As of May 2016, the Volkswagen Group offers for retails customers nine plug-in electric cars, of which, three are all-electric cars: the Volkswagen e-Up!, e-Golf and Audi R8 e-tron, and six are plug-in hybrids: the Volkswagen Golf GTE, Passat GTE, Audi A3 Sportback e-tron, Q7 e-tron quattro, Porsche Panamera S E-Hybrid and Cayenne S E-Hybrid. Also two limited production plug-in hybrids were manufactured beginning in 2013, the Volkswagen XL1 (250 units) and the Porsche 918 Spyder (918 units). Total cumulative sales of all Volkswagen brand electrified cars since the start of their respective production is expected to reach about 103,000 by the end of 2016
Volkswagen Automobile Company Factory Locations
Volkswagen has factories in many parts of the world, manufacturing or assembling vehicles for local markets. In addition to its plants in Germany, Volkswagen has manufacturing or assembly facilities in Mexico, the United States, Slovakia, China, India, Indonesia, Russia, Malaysia, Brazil, Argentina, Portugal, Spain, Poland, the Czech Republic, Bosnia and Herzegovina, Kenya and South Africa. In 2011, Volkswagen was named in the top 25 largest companies in the world by the Forbes Global 2000.
In January 2016, Volkswagen announced launching a new factory in Algeria during a summit between Angela Merkel and Algerian prime minister Abdelmalek Sellal. This new factory was launched in Relizane, producing Volkswagen Golf VII, Volkswagen Polo, Volkswagen Caddy, Seat Ibiza and Skoda Octavia cars.
Volkswagen Car Models
Volkswagen began introducing an array of new models after Bernd Pischetsrieder became Volkswagen Group CEO (responsible for all Group brands) in 2002. The sixth-generation VW Golf was launched in 2008, came runner-up to the Opel/Vauxhall Insignia in the 2009 European Car of the Year, and has spawned several cousins: VW Jetta, VW Scirocco, SEAT León, SEAT Toledo, Škoda Octavia and Audi A3 hatchback ranges, as well as a new mini-MPV, the SEAT Altea. The GTI, a “hot hatch” performance version of the Golf, boasts a 2.0 L Turbocharged Fuel Stratified Injection (FSI) direct injection engine. VW began marketing the Golf under the Rabbit name once again in the U.S. and Canada in 2006.
The sixth-generation Passat and the fifth-generation Jetta both debuted in 2005, and Volkswagen announced plans to expand its lineup further by bringing back the Scirocco by 2008. Other models in Wolfgang Bernhard’s (Volkswagen brand CEO) “product offensive” include the Tiguan mid-sized SUV in 2008, Passat Coupé. In recent times they have come up with newer models like: , GTI, Touareg, Eos, New Beetle, R32, Flying Spur, Porsche Cayenne, Phaeton, Gol, Tiguan, Corrado, Routan, Golf Mk5, Volkswagen Concept BlueSport, Amarok, Kübelwagen, etc.
Volkswagen Cars are one of earliest affordable cars on the planet. Easy to maintain and durable too. Anywhere there is human beings in the world, Volkswagen cars must be available. This made it the most popular car in the world. It is a car with second hand value, that is, you can easily resale the car when you are tired of using that particular product. A car with great interior comfort and exterior beauty.