Nissan Motor Company (Ltd), is a Japanese multinational automobile manufacturer with it’s headquarter in Nishi-ku, Yokohama. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. The company traces its name to the Nissan zaibatsu, now called Nissan Group.
Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance (Mitsubishi joining in 2016), a partnership between Nissan of Japan, Mitsubishi Motors of Japan and Renault of France. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. From October 2016 onwards, Nissan holds a 34% controlling stake in Mitsubishi Motors.
Nissan Motor Company Founder
In 1928, Yoshisuke Aikawa founded the holding company Nihon Sangyo. The name ‘Nissan’ originated during the 1930s as an abbreviation used on the Tokyo Stock Exchange for Nihon Sangyo. This company was Nissan “Zaibatsu” which included Tobata Casting and Hitachi. At this time Nissan controlled foundries and auto parts businesses, but Aikawa did not enter automobile manufacturing until 1933. The zaibatsu eventually grew to include 74 firms and became the fourth-largest in Japan during World War II.
In 1931, DAT Jidosha Seizo became affiliated with Tobata Casting and was merged into Tobata Casting in 1933. As Tobata Casting was a Nissan company, this was the beginning of Nissan’s automobile manufacturing.
Nissan Hybrid Electric Vehicles
In April 2018, Nissan was the world’s largest manufacturer of electric vehicle (EV), with global sales of more than 320,000 all-electric vehicles. The top-selling vehicle of the car-maker’s fully electric lineup is the Nissan LEAF, an all-electric car and the world’s top-selling highway-capable plug-in electric car in history.
In January 2018, Nissan CEO Hiroto Saikawa announced that all Infiniti vehicles launched from 2021 will be hybrid vehicles or all-electric vehicles.
Nissan Motor Company Global Ranking
In 2013, Nissan was the sixth largest automaker in the world, after Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.
Logo And Branding
For many years, Nissan used a red wordmark for the company, and car “badges” for the “Nissan” and “Infiniti” brands. At Nissan’s 2013 earnings press conference in Yokohama, Nissan unveiled “a new steel-blue logo that spells out. Literally, the distinction between Nissan the company and Nissan the brand.” Using a blue-gray color scheme, the new corporate logo did read NISSAN MOTOR COMPANY. Underneath were the “badge” logos for the Nissan, Infiniti and Datsun brands.
Later in 2013, the Nissan “Company” logo changed to the Nissan “Corporation” logo. The latter is the currently used logo of Nissan Motor Co., Ltd.
Nissan Motor Company Factory Locations
Nissan motor have factory locations in 23 countries in the world with most of the factories located in Japan. The have up to 14 factory locations in Japan including its headquarter. Other countries where you can locate Nissan Auto factories are as follows; China ( 5 Factories), India (Oragadam, Chennai), Malaysia: Segambut, Kuala Lumpur (Tan Chong Motor Assemblies Sdn Bhd), Serendah, Selangor (TCMA),Vietnam: Hanoi, Hanoi, Indonesia: Cikampek, West, Philippines, Thailand, Australia, United State, Mexico, Brazil, Argentina, Morocco, Egypt, Kenya, South Africa, Spain, United Kingdom, Russia, France Flins (Renault factory).
Nissan Car Models
The company car models are made up of four brands with include: Nissan, Infiniti, Datsun and Nismo.
Nissan: Nissan’s volume models are sold worldwide under the Nissan brand.
Infiniti: Since 1989, Nissan has sold its luxury models under the Infiniti brand. In 2012, Infiniti changed its headquarters to Hong Kong, where it is incorporated as Infiniti Global Limited. Its president is former BMW executive Roland Krueger. From 2014, Infiniti cars are sold in Japan.
Datsun: Until 1983, Nissan automobiles in most export markets were sold under the Datsun brand. In 1984 the Datsun brand was phased out and the Nissan brand was phased in. All cars in 1984 had both the Datsun and Nissan branding on them and in 1985 the Datsun name was completely dropped. In July 2013, Nissan announced the relaunch of Datsun as a brand targeted at emerging markets
Nismo: Nissan’s in-house tuning shop is Nismo, short for “Nissan Motorsport International Limited.” Nismo is being re-positioned as Nissan’s performance brand.
In the 1960s, Nissan competed in the Japanese Grand Prix sports car race. Nismo is the in-house tuning, motorsports and performance division of Nissan. Formed in 1984 as a result of a merger of two motorsport departments, Nismo have completed in JSPC, JTCC, the 24 Hours of Le Mans and the 24 Hours of Daytona. They currently participate in the Super GT, the Blancpain GT Series and Formula E.
Nissan Cars are one of best affordable cars on the planet. Easy to maintain and durable too. Anywhere there is human beings in the world, Nissan cars must be available. This made it the most popular car in the world. It is a car with second hand value, that is, you can easily resale the car when you are tired of using that particular product. A car with great interior comfort and exterior beauty.