General Motors Company, commonly referred to as General Motors (GM), is an American multinational corporation with their headquarter in Detroit. They designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services, with global headquarters in Detroit’s Renaissance Center. It was originally founded by William C. Durant on September 16, 1908 as a holding company. The company is the largest American automobile manufacturer, and one of the world’s largest. As of 2019, General Motors is ranked #13 on the Fortune 500 rankings of the largest United States corporations by total revenue.
General Motors manufactures cars in 15 different countries; Their main automobile brands include Chevrolet, Buick, GMC, and Cadillac. It also either owns or holds a significant stake in foreign brands such as Holden, Wuling, Baojun, and Jiefang. The company’s annual worldwide sales volume reached a milestone of 10 million vehicles in 2016.
General Motors Hybrid Electric Vehicles
In May 2004, GM produced the world’s first full-sized hybrid pickups, the 1/2-ton Silverado/Sierra. These mild hybrids did not use electrical energy for propulsion, like GM’s later designs. In 2005, the Opel Astra diesel Hybrid concept vehicle was introduced. The 2006 Saturn Vue Green Line was the first hybrid passenger vehicle from GM and is also a mild design. GM has hinted at new hybrid technologies to be employed that will be optimized for higher speeds in freeway driving.
GM offered the 2-mode hybrid system in the 2008–2013 Chevrolet Tahoe/GMC Yukon/Cadillac Escalade, and 2009–2013 GM 1/2 half-ton pickups. This hybrid technology, co-developed with DaimlerChrysler and BMW, was first used by GM in a diesel-electric hybrid power train (manufactured by Allison Transmission) for transit buses, starting in 2004.
General Motors Automobile Company Global Ranking
General Motors is (semi) officially world’s third-largest automaker. As part of its earnings release, the Detroit automaker today said it delivered 9.97 million vehicles worldwide in 2016.
A stronger-than-usual 4th quarter brought GM closer to number one Toyota, and number two Volkswagen. Still, with some 250,000 units behind Toyota, GM, has to make do again with its long-held #3 rank. It nearly was put into fourth place by the Renault-Nissan Alliance. The acquisition of Mitsubishi brought the Alliance within 3,891 units of GM.
In 2010 the global leader was the General Motors, Which had led the world for decades. However, most of GM sales were unprofitable and it was a clay giant, not far from bankruptcy. In these decade GM have reduced the covered territories and the brands (selling to Opel PSA) accepting to lose market share from 12.5% (including Opel) in the 2010 to 9.6% in the 2018 and in 2019 it ended with 9.1%, fourth in the world.
Logo And Branding
As it emerged from bankruptcy and company reorganization in 2010, GM structured its brand portfolio (brand architecture). Some nameplates like Pontiac, Saturn, Hummer, and service brands like Good wrench were discontinued. Others, like Saab, were sold. The practice of putting the “GM Mark of Excellence” on every car, no matter what the brand, was discontinued in August 2009. The company has moved from a corporate-endorsed hybrid brand architecture structure, where GM underpinned every brand to a multiple brand corporate invisible brand architecture structure. The company’s familiar square blue “badge” has been removed from the Web site and advertising, in favor of a new, subtle all-text logo treatment on its U.S. site; the Canadian site still retains the blue “badge”. In 2011, GM discontinued the Daewoo brand in South Korea and replaced it with the Chevrolet brand. GM holds about 96% of GM Korea (2011–present) which mainly designs and produces Chevrolet and Holden branded vehicles. GM holds about 25% of GM Uzbekistan (2008–present) which produces Ravon, Chevrolet and Daewoo branded vehicles.
GM Brand Resolution 2020
In February 2020, GM announced the retirement of the Holden brand due to poor sales. The brand will be completely phased out of both Australia and New Zealand, with cars ceasing to be sold from mid-2020, finally going defunct from 1 January 2021. It also announced that operations, such as servicing and extended warranties will be honoured for the next ten years. GM also announced that they would pull the Chevrolet brand from Thailand.
General Motors Automobile Company Factory Location
General Motors have automobile factories located in different parts of the world with most of the factories in United States. GM factories are as follows: 6th of October City 6th (Egypt), Arlington Assembly (2525 E. Abram St. 76010 Arlington, Texas United States), Baltimore Operation (White Marsh, Maryland United States), Batilly (Batilly France), Bay City Powertrain (Bay City, Michigan United States), Bedford Powertrain (Bedford, Indiana United States), GM Colmotores (Bogotá, Colombia), Bowling Green Assembly Plant (Bowling Green, Kentucky, United States), CAMI Automotive (Ingersoll, Ontario, Canada) Chevrolet Equinox 1988 Past models:GMC Terrain, Tracker, Sidekick, Asuna/Pontiac Sunrunner (Canada only), Suzuki Vitara, Chevrolet/Geo Metro, Pontiac Firefly (Canada only), GM Korea (Changwon, Gyeongsang, South Korea), GM Korea (Bupyeong-gu, Incheon, South Korea)
Defiance Foundry (Defiance, Ohio, United States), Delco Electronics (Kokomo, Indiana, United States), Delco Moraine (NDH Sandusky, Ohio, United States), Delco Products (Kettering, Ohio, United States), Delco Remy (Anderson, Indiana United, States), Delco Remy (Muncie, Indiana, United States), Detroit/Hamtramck Assembly (Hamtramck, Michigan & Detroit, Michigan, United States), Fairfax (II Kansas City, Kansas, United States), etc.
General Motors Car Models
With the worldwide headquarters located at the Renaissance Center in Detroit, Michigan, United States, General Motors manufactures cars and trucks in 35 countries. In 2008, 8.35 million GM cars and trucks were sold globally under various brands. Current auto brands are Buick, Cadillac, Chevrolet, GMC, Holden and Wuling. Former GM automotive brands include La Salle, McLaughlin, Oakland, Oldsmobile, Opel, Pontiac, Hummer, Saab, Saturn and Vauxhall.
General Motors MotorSports
GM has participated over the years in the World Touring Car Championship (WTCC), 24 Hours of Le Mans, NASCAR, SCCA, Supercars Championship, and many other world venues.
GM’s engines were highly successful in the Indy Racing League (IRL) throughout the 1990s, winning many races in the small V-8 class. GM has also done much work in the development of electronics for GM auto racing. An unmodified Aurora V-8 in the Aerotech, captured 47 world records, including the record for speed endurance in the Motorsports Hall of Fame of America. Recently, the Cadillac V-Series has entered motorsports racing.
GM has also used many cars in the American racing series NASCAR. Currently the Chevrolet Camaro ZL1 is the only entry in the series, but in the past the Pontiac Grand Prix, Buick Regal, Oldsmobile Cutlass, Chevrolet Lumina, Chevrolet Malibu, Chevrolet Monte Carlo, Chevrolet Impala, and the Chevrolet SS were also used. GM has won a total of 40 NASCAR Cup Series manufacturer’s championships, including 34 with Chevrolet, the most of any make in NASCAR history, 3 with Oldsmobile, 2 with Buick, and 1 with Pontiac. GM leads all other automobile manufacturers in races won in NASCAR’s premier series at 1,011. Chevrolet leads individual makes with 677 wins.
General Motors are one of best affordable cars on the planet. Easy to maintain and durable too. Anywhere there is human beings in the world, General Motors must be available. This made it the most popular car in the world. It is a car with second hand value, that is, you can easily resale the car when you are tired of using that particular product. A car with great interior comfort and exterior beauty.