After 5 years of its official launch, Apple Pay is the top leading US mobile payment platform for in-store purchases. A recent report from eMarketer claims that Apple Pay has been the most used platform for mobile payments in the past year, surpassing the Starbucks mobile app which was formally the US number one until recently.
In there recent analysis, it shows that Apple Pay now has an estimated 30.3 million users followed by Starbucks with 25.2 million. It’s also far ahead of competing services like Google Pay (12.1 million) and Samsung Pay (10.8 million). Apple Pay has been accepted very well by business across the US and is expected to be present in nearly 70% of all retailers by 2020.
Statistical Analysis of Apple Mobile Payment Platform
According Yory Wurmser (eMarketer) “Apple Pay has benefited from the spread of new point-of-sale (POS) systems that work with the NFC signals Apple Pay runs on. The same trend should also help Google Pay and Samsung Pay, but they will continue to split the Android market”.
From eMarketer predicts it can be deduced that around 30% of US smartphone business owners will prefer a mobile payment app in the nearest future. Apple Pay’s extension outside the US is gathering strength as it’s currently available in not less than 40 countries which should further assures Apple’s supremacy on the mobile payment platform.