Smartwatch Market; Apple Stil on Top While Samsung follows, Techkeda

In the smartwatch global market Apple still maintaining the lead with a very wide margin.

Manufacturers shipped 12 million smartwatches during the second quarter of 2019, a 44% increase over the same quarter last year. Market analyst Strategy Analytics reported Tuesday. Much of that growth is attributable to consumers increasingly accessorizing their smartphones with fitness-focused wearables, Strategy Analytics said.

Apple-smartwatch

Apple maintained its market share crown, boosting its size of the pie from 44.4% to 46.4% on 5.7 million units shipped during the quarter.

Statistical View of Vendor Shipments

Global Smartwatch Vendor Shipments (Millions of Units) Q2 ’18 Q2 ’19
Apple 3.8 5.7
Samsung 0.9 2
Fitbit 1.3 1.2
Others 2.6 3.4
Total 8.6 12.3
Global Smartwatch Vendor Marketshare (% of Total) Q2 ’18 Q2 ’19
Apple 44.40% 46.40%
Samsung 10.50% 15.90%
Fitbit 15.20% 9.80%
Others 29.80% 27.90%
Total 100.00% 100.00%
Total Growth YoY (%) 55.40% 43.60%

Source: Strategy Analytics.

The Hope of Samsung in Smartwatch Market

samsung-watch

Samsung is in pursuit with 2 million shipments in Q2. That’s more than double the number from the same period last year. It still has a way to go, but Strategy Analytics believes the Galaxy Watch Active2 and other new models will help it expand its market presence.

Samsung also recorded impressive market share growth, going from 10.5% to 15.9% on 2 million units shipped. Much of Apple and Samsung’s market share growth appears to be at the expense of third-place Fitbit, which saw its share decline from 15.2% to 9.8%.

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